I was recently a guest on Philip Session’s podcast, Speaking Sessions, to talk about the importance of stories as a public speaker. Here are a few of the key ideas we talked about:
The Power of Small Stories
While big, newsworthy stories may have their place, it’s often the everyday experiences that resonate most with audiences. Philip talked about a video he posted about his family that went viral due to its relatability. Our daily experiences—though seemingly mundane—can significantly engage listeners.
Audience Targeting: The Balance Between Broad and Niche
There’s a delicate balance between specificity and generality in audience targeting. The specificity can be advantageous in niche podcasts or specialized rooms because it allows for in-depth discussions that attract a dedicated audience. However, broader relatability is also critical. Understanding your audience’s industry or interests and tailoring your stories to fit those contexts can make your podcasts more appealing.
Contextual Storytelling: Tailoring the Message
Context is king in storytelling. Sara highlights the importance of tailoring your stories to fit the context and audience’s industry or interests. This means doing your homework before you hit record. Research the podcast’s audience and make sure your stories are relevant. This preparation not only enhances the storytelling but also ensures you are delivering a message that resonates.
The Power of Asking Questions
How do you know what your audience wants? You ask them. This could mean engaging directly with the audience via emails or interactive content online, or asking event organizers about the attendees. Innovative thinking often starts with asking the right questions, making this a highly effective yet underutilized strategy for connecting with listeners.
Email Engagement and Audience Segmentation
Send targeted email blasts to new subscribers to gauge their interests better and ensure they receive relevant content. This method of audience segmentation allows you to tailor your stories and podcasts to suit the specific preferences and needs of different listener groups. Start your presentations with questions to understand your audience’s background and current needs, and adjust your storytelling accordingly.
Specialization Versus Generalization
We talked about the importance of showcasing expertise through specialization rather than being too general. Overgeneralization can dilute your perceived authority; hence, focusing on specific topics where you have deep knowledge can position you as an expert in those areas.
Passion as a Key Indicator
For both of us, speaking on topics we are passionate about is crucial. Passion not only drives engagement but also excites the audience. Focus on what you are endlessly curious about and lean into topics that evoke strong emotions and continuous curiosity.
The art of storytelling is a vital skill in public speaking, allowing you to connect with your audience on a deeper level. By making stories relatable, tailoring content to your audience, asking insightful questions, and leaning into passionate topics, you can transform your speech into a compelling narrative journey. Whether you are looking to specialize or generalize, remember that effective storytelling is about being authentic, engaging, and memorable.