FOR TEAMS
Storytelling and Brand-Building Workshops
Turn your team into a network of embassadors.
Unlock the Potential of Your People
In today’s world, people connect with stories—not logos. That’s why organizations thrive when their teams know how to craft authentic narratives and build personal brands that inspire trust, foster connections, and amplify the company’s mission.
Our Storytelling and Brand- Building Workshop is designed to help your team discover the art of storytelling, grow their professional presence, and strengthen your organization’s reputation.
Why?
When employees are given the freedom and encouragement to build their personal brands, they naturally become ambassadors for the organization they represent. By empowering your team to share their stories, expertise, and perspectives, your company can amplify its presence and influence.
For the employees, they gain visibility, build credibility in their field, and grow professionally by sharing their expertise and stories. Concurrently, the organization gains increased brand awareness, improved reputation, and a network of authentic brand ambassadors who tell its story in a genuine and impactful way.
Purpose and Goals
- Teach the team how to craft authentic, impactful stories that engage audiences–whether from a stage, in writing, or in one-on-one conversations.
- Enable them to use storytelling as a tool for effective communication, persuasion, and relationship building.
- Help participants identify and articulate their unique value propositions.
- Equip them with the tools to build personal brands that align with the company's mission and values.
- Encourage collaboration through shared narratives and group exercises.
- Align personal branding efforts with organizational goals, enhancing team synergy.
- Deliver hands-on exercises to immediately apply storytelling and branding techniques.
- Ensure participants leave with actionable steps to integrate these skills into their daily roles.
Who Is This For?
This workshop is perfect for organizations looking to:
- Empower employees to become authentic brand ambassadors.
- Enhance internal and external communication.
- Build a strong culture of collaboration and connection.
- Increase visibility and thought leadership in their industry.
The Format
Virtual Introduction Session
This is also a time for stakeholders to ask clarifying questions and understand their role in preparing for the workshop (e.g. securing a location, communicating to the team).
In-Person Workshop
The objectives of the workshop will be finalized during the introduction session, and are likely to include:
Understand the Power of Storytelling
Explore why storytelling is a powerful tool for building connections and inspiring action.
Discover how to structure compelling stories that engage and motivate.
Develop a Strong Personal Brand
Learn the key elements of an authentic and impactful personal brand.
Align personal branding strategies with Merit's organizational values and goals.
Apply Techniques Practically
Practice crafting and delivering personal stories tailored to specific audiences.
Receive constructive feedback to refine storytelling and branding skills.
Marketing Follow-Up Session
The marketing follow-up session will be offered for the marketing/communications personnel to establish an impact plan. This may include:
*Creating a monthly content theme calendar with storytelling prompts
*Creating a participation recognition plan to celebrate and encourage action
WORK WITH US
Empower Your Team with Storytelling and Personal Branding
Book a call to learn more and book a workshop for your team.