As a storyteller, talking to other storytellers about storytelling is inexplicably thrilling.
That’s just what I did on the Storylines Live podcast with Paul Furiga. Here’s what we talked about:
From Finance to Storytelling: Embracing My Authentic Self
Let me start by being candid—I never intended to start a company. My initial career plan was to stay within the employee framework, partially due to my lack of enthusiasm for administrative and technical tasks. My career began in finance, a field known for its conservative culture. However, my personality didn’t quite fit in that environment.
Ultimately, it was my desire to embrace my true self that prompted me to leap into entrepreneurship. This transition allowed me to move from a structured, numbers-focused realm to one where human connection and personal stories took center stage. Thus, Favorite Daughter Media was born, a full-service marketing and coaching firm specializing in personal branding for thought leaders.
Favorite Daughter Media: A Name with Heartfelt Meaning
Choosing a name for my company was an important and personal decision. I settled on Favorite Daughter Media—not as a jab at my sister, but as a tribute to the special bond I share with my father. This name carries personal significance and relatability, which lies at the heart of what we do at Favorite Daughter Media.
We are more than just a marketing firm. We provide comprehensive marketing services and personalized coaching to help individuals navigate their storytelling journey. It’s all about helping you discover your story and share it in a way that resonates with your audience.
Storytelling: Connecting Beyond Products and Ideas
Storytelling isn’t merely a marketing tool; it’s about forging real, genuine connections. Often, people undervalue their own stories, seeing them as inconsequential. My goal is to change that mindset. My approach helps clients unearth and articulate their narratives in a compelling manner. We don’t just tell stories to sell products or ideas—we tell stories to build trust and create lasting relationships.
Collaboration: The Strength in Joint Storytelling
One concept that’s dear to me is the power of collaboration in storytelling. I believe that partnerships should be viewed as ongoing relationships rather than simple transactions. This philosophy, summed up in the saying “rising tides raise all ships,” means that when we help each other, we all succeed.
In my practice, storytelling is a collaborative effort between my clients and me. This partnership not only enriches the narratives but also amplifies their impact, making them resonate more deeply with broader audiences.
Learning Through Humor: My Tattoo
Here’s a little personal anecdote from my life—a story about getting a mistaken tattoo. What started as a trivial and humorous incident transformed into a significant story about bravery and learning from experiences. This is a perfect example of how seemingly insignificant personal stories can be turned into powerful narratives that propel our careers and personal growth.
Expanding Storytelling Through Podcasts
Storytelling is a journey that extends beyond marketing and coaching. I also co-own a podcast production house named “Branded,” which allows me to further explore the power of narratives. Additionally, I authored “Open This Book,” aimed at guiding individuals through the art of storytelling.
To complement the book, I offer a free journal at openthisjournal.com. This provides a practical tool for aspiring thought leaders to document and refine their stories, making the storytelling process more accessible and effective.
The Impact of Storytelling on Business Success
One recurrent theme in today’s crowded marketplace is the invaluable role that storytelling plays in business success. Both personal and organizational stories have the power to make brands relatable and memorable. In a world flooded with impersonal marketing messages, a genuine story sets you apart and builds trust with your audience.
There are distinct approaches to storytelling for individuals versus organizations. Thought leaders benefit from authentic, personal narratives that highlight their experiences and journeys. Companies, however, need to weave individual stories into a unified brand narrative that aligns with their core values and mission.
The Power of Personal Stories
Our conversation supports a fundamental truth: impactful stories often emerge from personal experiences. Transitioning from finance to storytelling, building a personal brand, and turning everyday anecdotes into meaningful narratives has shown me the transformative power of storytelling.
Everyone’s story holds value. When told effectively, it can resonate deeply, driving both personal and professional growth. I hope my insights help you harness the power of your narrative to create a lasting impact. Thank you for joining me on this journey.
Paul Furiga [00:02:41]:
Welcome to story lines live, the only podcast that explores the meaning and the power of the most important story in business. The one that answers why someone should buy from you, work for you, invest in you, or partner with you. This is the story that defines the very character and nature of an organization. At WordRight, we call it your capital s story. In each episode of story lines live, we feature guests who have great insights on business storytelling, who can share their experiences and their key learnings to help you and your organization do a better job of sharing your capital s story to deliver remarkable business results. Today, we're honored to have a great storyteller with us, Sarah Losee, a favorite daughter media. Now I love that. That is a a great name for a company.
Paul Furiga [00:03:33]:
We're definitely gonna talk about that too, folks. She's written a great book called Open This Book. I wanna make sure that you could folks, everybody can see that, which is not only her story, but her her guideline to, storytelling, for others. I'm just gonna read off the book because I thought this is a great well done. You must have written this, Sarah. Right?
Sara Lohse [00:03:56]:
A little bit.
Paul Furiga [00:03:58]:
A little bit. Open this book as your backstage past understanding why storytelling isn't just for the Shakespeares and the Spielbergs of the world. Yeah. They're pretty good at it, but what about the rest of us? Right? Sarah is a storyteller marketer, a brand architect. I like that. A lot of us in the marketing world, would love to be brand architects, but I think this is real for you, with a knack for turning narratives into connections. And through her company favorite daughter, Media, she takes her passion and talent to help mission driven brands amplify their impact. Mission driven brands, we'll talk about that too.
Paul Furiga [00:04:35]:
Sarah, welcome to Storylines Live.
Sara Lohse [00:04:38]:
Thank you so much for having me. I'm excited to be here.
Paul Furiga [00:04:41]:
Oh, likewise. It's great to have you. You know, sir, we do have this concept, as I described a couple minutes ago, of the capital s story. So we always like to begin by asking our guests on Storyline Live where they are in their capital s story. Which one of those four questions I described, people buying from you, working for you, investing in you, or partnering with you is most important to you and your journey where you are right now?
Sara Lohse [00:05:10]:
I think the partnering. I really love collaboration and finding people to collaborate and partner with. And I think even when it comes to people that do wanna work with me, I consider it partnership and a collaboration because I'm working with you to tell your own story and build your brand. So it's not something that I can do for you. It's something that we have to partner on and do together. I
Paul Furiga [00:05:35]:
love that. You know, at our firm, Sarah, we say that storytelling is something not something we do to you. It is something that we do with you. And you just pointed out when your clients' stories are their stories. At the end of the day, and this is another thing we say at our firm too. At the end of the day, we are never gonna know your story as well as you, the client does. Right?
Sara Lohse [00:05:59]:
Mhmm.
Paul Furiga [00:05:59]:
We're here to help you with that. Right? Trained professional storyteller, but it is their story at the end of the day. There's another aspect of partnering that I'm interested in in your thoughts on, Sarah. It's not transactional, is it?
Sara Lohse [00:06:13]:
It shouldn't be.
Paul Furiga [00:06:15]:
Right. It's not a one and done. Share a little bit more with our audience about that.
Sara Lohse [00:06:20]:
Yeah. I think people in the business world, there's always been a little bit of that dog eat dog mentality, and I'm really glad to see it shifting at least in the industries that I've done a lot of work in because it's now kind of a by a mentality of, rising tides raise all ships. There are enough clients to go around, and there are so many different aspects of the things that we do that I can meet a company that does exactly what I do, but they do it a little differently, or there's pieces that they do that I don't, or that I do and they don't. And it's so easy to just fill in the gaps for each other that we're not taking away from either person. And having it be that ongoing relationship that just continues to build opportunities for me, for them, for the clients that come in, it's just everybody is going to win, and you're gonna get such a better product. I like, bouncing ideas off of other people and being able to have that collaboration. It just brings the best ideas out of everybody, and you get so much more quality content.
Paul Furiga [00:07:27]:
Well, that is well said, Sarah. Absolutely. Beautiful. Now in terms of your own experience, you are a trained marketer, and, you spend quite a bit of time in the field. What's intriguing, of course, when we have to do this, folks, you you really have to hear, Sarah's story, because Sarah has a very personal experience that, really led her a story, if you will, to to what she does today. Have at it, Sarah.
Sara Lohse [00:08:00]:
You can't possibly be talking about my tattoo.
Paul Furiga [00:08:03]:
Yes. I am, Sarah. You are absolutely right. I am.
Sara Lohse [00:08:06]:
Yes. I am known for my really bad tattoo that has been covered up, so it's good now. But I was working in marketing in Baltimore. I was just unhappy, and I decided to go on a solo trip to Ireland. And this was just gonna be a great experience, do something independent, see if I can just be alone in a new place by myself for a week, and what's gonna happen. Apparently, what was gonna happen was I was gonna end up in a tattoo shop, ask for an airplane, and walk out with a tattoo that looked far more like a penis than I had intended. And that was on my body forever, but it has a happy ending,
Voiceover [00:08:54]:
which I
Sara Lohse [00:08:55]:
hate saying in that context.
Paul Furiga [00:08:57]:
No.
Sara Lohse [00:08:59]:
Years later, I did get it covered. Every, my parents never found out until an episode of a podcast came out about it. But years later, I was working in podcasting. I was pitching a client to be on it. One of the biggest finance podcasters is, Stacking Benjamins, and he didn't want the expert I was trying to pitch. He just wanted someone with a cool story. And I couldn't tell the stories of the client because I didn't know them. All I knew were mine, and I didn't want the conversation to end there.
Sara Lohse [00:09:32]:
I didn't want him to just walk away. So I just said, do you wanna hear about the time I got a tattoo of a penis while I was in Ireland? And I accidentally got myself booked on one of the biggest platforms to tell a story of an accidental tattoo to a audience expecting stories about money. So it was a really interesting experience, and, Joe had the big challenge of turning this story into something valuable. Yes. Because it was just something I would tell at a bar when I was bartending. Wanted to get a laugh out of someone sitting by themselves looking sad. And now suddenly, I'm telling it to the world. And he managed to guide me through this story in a way that pulled out so much value.
Sara Lohse [00:10:20]:
And there's a quote, in my book by Ira Glass that says great stories happen to those who can tell them. And that was the day that I learned how to tell a great story because he managed to guide me through it and bring out all these lessons of, finding ways to be brave and changing my career and taking advantage of what I was good at, leaving behind the things that were holding me back. All of these different just life changing events that happened all leading from the bravery that I got out of this solo trip. And I can now look at this airplane now looks like an airplane tattoo.
Paul Furiga [00:11:00]:
There you go.
Sara Lohse [00:11:00]:
And remember that experience and remember everything that it led to. And, honestly, what what it led to has changed my life.
Paul Furiga [00:11:08]:
There's just so much in there, Sarah. For obviously, it started as a funny story. And as you said, for quite a while, that's what it was. Right? Mhmm. Well, we all have our funny personal stories, and yours was, do you wanna hear about the time that I got the tattoo that turned out to be something it wasn't supposed to be. Right? Yep. But that led you as a trained marketer already into a deeper exploration of the power of stories. Right?
Sara Lohse [00:11:37]:
Mhmm.
Paul Furiga [00:11:39]:
Share with our audience your thoughts on storytelling in general. Why is it so important in marketing?
Sara Lohse [00:11:47]:
Yeah. Storytelling is everything. We are so inundated with marketing messages. There are 60,000,000,000 pieces of content put out onto the Internet every day. We're just hit all the time with marketing, and it's not something that's gonna connect. It's not something that is gonna resonate. There's nothing personal about it. And we want personal.
Sara Lohse [00:12:10]:
People don't buy products. They buy trust. They buy relationships. They buy connections. So when you incorporate your stories into your marketing messages, into your branding, into your company, communications. You're inserting yourself into the lives of your audience, and you're bringing them into your lives. And it's going to take you away from the logo and turn you into that person. And I think the stats right now are corporate trust is at about 27%, a very low number, because people don't trust companies.
Sara Lohse [00:12:44]:
Because they're not there is no soul in a company. It's the people. So when you can show yourself as the person, not as the company, you get past that step, and you're able to build that trust, build those connections.
Paul Furiga [00:12:59]:
Absolutely. That very well said. And, you know, the way the I think stories are hardwired in our brains.
Sara Lohse [00:13:08]:
Mhmm.
Paul Furiga [00:13:09]:
There are certain narratives. You know, not too long ago, I saw the latest Deadpool, movie.
Sara Lohse [00:13:16]:
No spoilers. I haven't seen it yet.
Paul Furiga [00:13:17]:
Okay. Well, I enjoyed it. Some people may not enjoy it, but I I love Deadpool. And, there's a lot of tongue and cheek stuff in there about the Marvel, comics universe or or MCU. And, why do we have 40 movies in in the Marvel comic universe? We're telling the same stories over and over again. And our take on that is that there are certain elemental stories that are baked into our brains.
Sara Lohse [00:13:45]:
Mhmm.
Paul Furiga [00:13:46]:
And the work in our company, Sarah, what we're trying to do is help tease out the elemental story, the archetypal story, if you will, of our clients, and then align it with the specifics of the organization to help, share that story. Your work, a lot of it, is is with thought leaders. Correct?
Sara Lohse [00:14:04]:
Mhmm. Yeah. I like to work 1 on 1 a little bit.
Paul Furiga [00:14:06]:
Yeah. So so tell our audience a little bit about, you know, what the the difference there might be between, an between an organizational story and working with a thought leader?
Sara Lohse [00:14:17]:
Yeah. I think there's a lot of different ways to approach it. When I work with a thought leader, it's really I wanna tell your story.
Paul Furiga [00:14:25]:
Mhmm.
Sara Lohse [00:14:25]:
And the story of how you got to this point, how you learned what you're talking about, not necessarily the information that you are putting out into the world and what you're is making you that thought leader, but how you discovered it and what impact it's had on your life and all those changes around it. Those are the stories that I want people to tell, and I want them to tell them because that's how you get attention. That's how you become memorable. That's how you become a brand, and that's how you stand out from all of these people on stages across the country giving out all this information and having their audience kinda snoring in their seats. You have to you have to make it enjoyable and memorable and personable. And when it comes to a company, it's different because a company is not a per single person.
Paul Furiga [00:15:13]:
Right.
Voiceover [00:15:14]:
A
Sara Lohse [00:15:14]:
company is this just big accumulation of all of these different people and all of their different stories.
Paul Furiga [00:15:20]:
Mhmm.
Sara Lohse [00:15:21]:
And I love that that idea of kind of taking the most integral parts of these people at the top and turning that into one story of the company. I think that is so genius and so fascinating, but it does have more chat like, different challenges.
Paul Furiga [00:15:37]:
Yes.
Sara Lohse [00:15:38]:
Because you have to make sure everyone's stories are aligning with the brand values. Everything is coming together seamlessly. So I feel like I almost even took, like, the easy route because I just gotta talk to one person, but it's definitely a different process, and both are so needed.
Paul Furiga [00:15:55]:
Yeah. They're definitely complimentary. And, Sarah, you do a lot of work in finance. Right?
Sara Lohse [00:16:01]:
Yeah. I have a background in, working in finance marketing, so I have a little bit of a niche in that space.
Paul Furiga [00:16:08]:
Definitely. So I think that's an excellent example of a business that's it's really people driven. Right? When you you're talking about financial advising or, you are trusting a person. Right? They may work at a company, but you're trusting a human being to advise you and guide you on protecting your wealth or establishing wealth, creating wealth, or whatever your specific goal may be. And in that sense, it seems to be really important for the individual to be crystallizing their story and sharing it in a way that creates trust. What's been your experience with that?
Sara Lohse [00:16:47]:
Yeah. I think with finance, it's interesting because the finance piece of it, a computer can do it.
Paul Furiga [00:16:54]:
Yes.
Sara Lohse [00:16:55]:
A compute especially in how much AI has, has moved forward, they you don't need a financial adviser to run algorithms and tell you what your risk tolerance should be. That's any computer can do it. But what a computer can't do is look at the lives of 2 different people and see all of the different just uniquenesses and all of the different aspects that are impacting financial decisions differently and have that experience to say, okay. The machine might be telling you to do this, but don't forget, you have a kid with special needs, and we have to set up this so that they're protected. Like, all of these different pieces that you can't get from a robot. You just can't get from a computer. You need the person that's going to be in your corner that's going to be giving you their experience and helping things make sense. And the way that those are going to make sense is through their stories.
Sara Lohse [00:17:55]:
How have you helped other clients through this? How have you made these decisions in your own life? Why are you passionate about this? Why is this the decision you would recommend? And because you can tell me all of the numbers and the percentages that are going on in my own portfolio, and I'm an accredited financial counselor. My eyes will still glaze over. But if you instead approach it as this is what my retirement's gonna look like because I'm setting myself up early, and I have I can plan all of this and be so excited about it. That's what's gonna matter to me. It's not about what funds you're putting my money in. It's about what that's gonna do to my life, and you need that person there to really communicate that.
Paul Furiga [00:18:37]:
That is just such great insight, Sarah. I really appreciate you sharing that. Folks, we're gonna dig into Sarah's work with her clients more specifically in a minute. We'll be right back after this message. Folks, thanks for joining us for this episode of Storylines Live. We are honored to have with us Sarah Lohse, who is a master storyteller and runs a cool company called favorite daughter media with a area of focus competency on working with thought leaders. But we gotta start with this. Sarah, you have a great sense of humor, and your creativity shows through in many ways.
Paul Furiga [00:19:23]:
One of the ways that people would see that right away is the name of your company. Please tell our audience how your company came to be called favorite daughter media.
Sara Lohse [00:19:32]:
That is a story my sister hates me telling. Most people assume I don't have a sister and that I'm just like, yeah. I'm the favorite because it's just me. No. I I had never thought I was gonna run a company. I thought I was going to be an employee forever, because I don't wanna do the technical side. I don't wanna do the admin stuff. This is too much work.
Sara Lohse [00:19:52]:
I'm not gonna do it. But when I finally actually made that decision, I was like, well, now I have to name it. And I I don't know how to name a company. I've I've never named a kid. I named a pit bull Kevin. I've like, I I don't know how to name things. So I was just googling how to name a company. And it gave me this whole list of ways, and it was text your friends for adjectives they'd use to describe you, which is a great ego boost, but did not help.
Paul Furiga [00:20:19]:
Right.
Sara Lohse [00:20:19]:
And what was your childhood nickname, which my dad has called me Bub every day of my life since I was born.
Paul Furiga [00:20:26]:
Yeah. That doesn't
Sara Lohse [00:20:26]:
sound No. Not a good company name. So I kind of had to just throw all that advice aside, and I was just thinking about, like, what feels like me? Because this isn't I'm not trying to create the next, like, Apple or Google. This isn't gonna be this giant corporation. This is just gonna be me. It's my personal brand. It's who I am. How do I get that to translate? And
Voiceover [00:20:49]:
when
Sara Lohse [00:20:49]:
I think of, like, who I am at my core, everything it I am is due to my dad. Both my parents, of course, but my relationship with my dad has always been my favorite relationship in my life. And he's given me the level of support that I've needed while still making sure that I don't kinda fly off the deep end, because I can be very, spontaneous is the nice way to say it. Impulsive is probably the more accurate one. So it was not actually meant to be an insult to my sister, though, you know, bonus points. It's really just paying homage to my dad, and it's named for him and that relationship. But it's memorable. It's a conversation starter.
Paul Furiga [00:21:34]:
It it really is. Are you often asked as I asked you, why is it called that?
Sara Lohse [00:21:40]:
I'm always asked that. I'm always asked, like, are you the only daughter?
Paul Furiga [00:21:44]:
Yeah. There you go.
Sara Lohse [00:21:45]:
I have a business partner. I have a second company called Branded. That's a podcast production house. And, he is age wise, he is in the range that feasibly he could be my father.
Paul Furiga [00:21:57]:
Right.
Sara Lohse [00:21:57]:
And so everyone assumes, like, when I say I'm favorite daughter media, he's the dad I'm referring to.
Paul Furiga [00:22:02]:
And Oh, wow.
Sara Lohse [00:22:03]:
So but there's a lot of fun that I've been able to have with it branding wise. If you look at my website, there's, like, love notes from happy parents instead of testimonials and my diary instead of my blog. So I've been able to really just have a lot of fun, and that was my goal. I left finance so I can have a little bit more fun.
Paul Furiga [00:22:20]:
There you go. I I think that's that's wonderful, and I must say I enjoyed looking at your website too. And, you know, I think to be a good storyteller, and sometimes folks try and force the humor, but it's so refreshing, and that's why folks need storytellers, to inject that relatable sensibility, that little chuckle here and there, or sometimes to laugh out loud. That's what what what I really enjoy, and I see that in what you're doing, Sarah. Now you told us a story about the the tattoo, which was foundational. Tell the audience why you decided to start your own company rather than work for somebody else.
Sara Lohse [00:23:07]:
It was a big decision that took a long time to come to, but I was working in finance. And finance is a very conservative, buttoned up kinda world. And everything is blues and greens and neutral toned khakis and polo shirts tucked in on casual Friday, and not me. And I I love the job. I love the company, and I loved what I was doing, but I spent all of these years just trying to fit into the role that I thought I was supposed to be and make myself seem like this really polished professional, in this industry surrounded by just, like, older white men.
Voiceover [00:23:53]:
Yes.
Sara Lohse [00:23:53]:
Sense.
Paul Furiga [00:23:55]:
I'm taken.
Sara Lohse [00:23:58]:
And one day, it just got to be too much, and I missed being myself. So I launched my company as a way to just give myself permission to just be me again and and approach it in a way that is just unapologetically authentic. And it has been one of the best decisions I've probably ever made. It's terrifying, and I spend way too much time, like, crying under my desk, but it's still I still think it's a good decision.
Paul Furiga [00:24:26]:
Entrepreneurship has its it can sometimes be a roller coaster ride. Right?
Sara Lohse [00:24:31]:
It is.
Paul Furiga [00:24:31]:
For sure. Highs, and and sometimes you're under your desk for sure. For sure. How do you help your clients? How would you describe the the value that you provide to them?
Sara Lohse [00:24:42]:
Yeah. I mean, I I've I do so many different things, from, like, full service marketing to, just 1 on 1 coaching, but I think the place that I just really have found the most passion for has been in the coaching aspect. And for people who want to be on podcasts or they wanna be on stages, they wanna be thought leaders, but they don't really know either where to start or, how to stand out. I work with them 1 on 1 or even I've done this for groups of, like, 30. I actually just did that yesterday. But I work with them on figuring out what is your message? What is your story? How can you teach your concepts through stories instead of facts and figures and really giving them those avenues to make connections? And, I mean, marketing tells what stories sell. How do we use our stories to sell ourselves to an audience, to sell our products, to our prospects? It's all about the story. But if you don't know how to tell a good story, it's never gonna go anywhere.
Sara Lohse [00:25:50]:
So some of it is just figuring out what your story is, and then some of it is how can you tell it in a way that's gonna be compelling.
Paul Furiga [00:25:58]:
So true. So true. Out of all the things you do, Sarah, what gives you the most enjoyment?
Sara Lohse [00:26:05]:
Oh, I think when I see people finally get it
Paul Furiga [00:26:11]:
Mhmm.
Sara Lohse [00:26:11]:
So the thing that I hear the most when I say that you need to tell stories is I don't have one. I don't have a story. And what they're really saying is my story doesn't matter. My story is not important. And that's kind of why I've latched onto this tattoo story because the tattoo isn't the story. The story is that I managed to take a stupid tattoo and turn it into this just avenue of change in my own life and turn it into the reason why I'm doing what I'm doing. So when I'm able to help someone realize that if my story can be valuable, my stupid little tattoo story can have me speaking on stages across the country at 26 years old. I'm pretty sure we can find something in your life.
Sara Lohse [00:27:05]:
Something may have happened that can be valuable. We just haven't looked at it the right way. We haven't looked at it on in the lens of a storyteller. We've only looked at it from the lens of someone just going through their life.
Paul Furiga [00:27:18]:
Wow. Really well said, Sarah, and I 100% agree with you. You know, my first career was in journalism, and when I was in, college for journalism and in the journalism 101 class, I had a professor, John Lowry. If anybody in the class ever said that people don't have a story, he would send them out onto the quad and tell them to not come back until they'd interviewed somebody and gotten a story. And I think that's another way of getting at what you just shared, which is that we all have stories, but we all also would benefit from working with someone who can help us bring those stories out, and that's exactly what you do. Sarah, how can people find you?
Sara Lohse [00:28:01]:
So I know you mentioned my book is Open This Book, The Art of Storytelling for Aspiring Thought Leaders. It is part book and part journal. So I did actually separate all of the journal entries, that are all about helping you write out your story, and that is available for free on my website. So if you go to open this journal.com, you can download it. And while you are there, you can find all my email, social, phone number. Everything's there.
Paul Furiga [00:28:27]:
Open this journal.com.
Sara Lohse [00:28:29]:
Open this journal.com.
Paul Furiga [00:28:30]:
Excellent. Sarah, thank you so much for being a guest on Storylines Live. It's been awesome to have you with us for this episode. And folks, as always, thank you for joining us to come along for the ride on Storylines Live, the only podcast that explores the power and the meaning of the most important story in business, the one that answers why someone would buy from you, work for you, invest in you, or partner with you. See you next time on our next episode.